SEO (Search Engine Optimisation) has become the buzzword for any company with even a vague interest in the web.
Gone are the days of getting a page one result on the likes of Google by placing just a few relevant keywords. Today, every detail on your web site alters your search engine results, and there are thousands of companies in the market offering the best and brightest SEO products and techniques. The majority of these companies are new to the market and do not have the web development skills that totalsurf has. We have a thorough understanding of SEO techniques, why they work, what to avoid and how to best implement them when it comes to the underlying code of your web site.
Often, SEO “experts” do not look at the bigger picture when it comes to your web site — including usability, brand, compatibility and functionality. Without these and other aspects being taken into account, your SEO project could do more harm than good! You may have more visitors to your site, but if they are not buying your products or using your services, was it money well spent?
Whilst SEO is a results-based business, we encourage you to understand the basics behind it so that we can discuss strategies with you. During our client meetings, we like to put aside time for you to ask any questions you may have about SEO. We have found that this helps our clients become more familiar with its complexity. We will work with you to understand your business, the challenges it faces and your target market demographic. We will provide you with a monthly review of your site’s performance, along with a breakdown of the work we undertook and our recommendations for the following month.