LWC had a good website, but one which wasn’t matching what people were searching for. After some technical fixes and content rewrites, LWC saw a 51% increase in organic traffic in year one, and now see a 4.5x ROI for every £1 spent.
The London Wellness Centre (LWC) is a highly rated preventative healthcare centre specialising in chiropractic therapy. With flagship branches in Canary Wharf and London Bridge, they currently hold a firm reputation as being the clinic with more 5-star reviews on Trustpilot than any other. Their Managing Director, Oliver Codrington, is an entrepreneur with a multifaceted background in business advice, law and consulting.
At one time, LWC was the unfortunate victim of their specialty working against them. Their forte, chiropractic therapy, has always been second to none in terms of application and delivery. However, the fact that they weren’t ranking high on Google searches was holding them back. LWC wanted to be the go-to option when people searched for a chiropractor near them, and, considering their reputation, this made sense. The problem lay within the search itself; ‘London chiropractor’ was only drawing an average of 3,600 searches per calendar month.
totalsurf’s keyword research showed that searches focusing on specific health issues (for example, sciatic pain) could potentially draw more traffic, in some cases as many as a quarter of a million searches.This could then lead to higher conversion rates.
Narrowing down keywords and crafting content around targeted keywords in blogs, all on a freshly coded website, meant that LWC began seeing an increase in organic website traffic. Subsequently, totalsurf developed targeted sub-pages to extensively detail every aspect of services that LWC provide, such as nutritional therapy, and treatment of pregnancy pains and sports injuries. All are examples of keywords drawing the right balance of high search volume combined with click potential and keyword difficulty.
In addition, totalsurf undertook a full competitor analysis which, in this case, involved other London-based chiropractors and wellness centres. They established targeted keywords that LWC could be ranking highly for, as well as their competitors’ current rankings. This helped LWC identify how to best stand out on Google.
Improving site security and speed is paramount. Before totalsurf came onto the scene, LWC pages used to contain links that connected to an insecure version of their website. However totalsurf swiftly fixed these errors, compressed the JavaScript and CSS files and provided missing meta data. totalsurf went on to craft a client website that technically optimised for search engines and offers a superb user experience (UX).
Ensuring LWC’s site was fast-loading, structurally sound and enhanced for mobiles with solid H1/H2 page headings were among totalsurf’s many targets, while keeping within Google’s strict coding guidelines.
LWC’s organic traffic shot up by 51% over a 90-day time frame, when compared with the same period a year ago. Not only that, but LWC also receive a 4.5x ROI for every £1 spent.
Now that they have a freshly coded, high-ranking and converting website, LWC are now able to focus on their patients, while – behind the scenes – totalsurf cracks Google for them.
