We don’t just create content without ensuring your website can convert those visitors into customers. These elements must work in perfect harmony. We work diligently to ensure the technical optimisation attracts the right customers, while the content convinces them to buy from you.
By mastering both elements, we’re perfectly positioned to fuel sustainable business growth for you. It means we can stoke those flames for you, aiming to create the perfect fire under your website.
Because we’re experts in both customer psychology and technical optimisation, we don’t focus on vanity metrics like most agencies. Instead, we fine-tune every aspect of your online presence to be in prime position to drive leads and increase sales.
Improving your website’s technical foundation often delivers immediate results in bringing in new customers, and that’s even before we optimise your content. We’ve seen businesses double their leads within weeks of technical improvements alone.
We work seamlessly with your existing team. As experienced developers and marketers, we can integrate with your current web team, providing clear actionable recommendations that make sense and drive results.
We well understand why your current systems work the way they do, and we only recommend changes that will measurably improve your business outcomes.
Let’s imagine a client who sells premium golf clubs and wants to increase online sales. They have great products but aren’t capturing enough of their target market.
First off, we’d analyse their customer journey. Are potential customers finding their products? Are they convinced by the product descriptions? Is the purchasing process as smooth as it could be?
We’d then optimise their technical setup to ensure customers can easily find their premium golf clubs when searching for quality equipment. But technical optimisation alone isn’t enough.
Next, we’d examine their site speed. If pages load slowly, customers abandon purchases. Studies show that even a one-second delay can reduce conversions by 7%. For a business generating £100,000 annually, that’s £7,000 in lost revenue. Ouch!
To prevent this, our experts optimise everything from server response times to image compression, ensuring every customer has a smooth journey from discovery to purchase.
Only after securing the technical foundation do we focus on content that converts browsers into buyers. If you don’t get your code right, you’re missing valuable ranking opportunities as well as wasting time and money, and losing revenue and potential sales.
How do you identify what people are searching for, what they really want to buy? Standard keyword search tools show search volumes, but we reveal purchase intent and customer value. Our research identifies not just what people search for, but what they’re willing to spend money on. We uncover the search terms that lead to sales, not just website visits.
We then work on your site plan, whether this involves building a new one from scratch or utilising an existing design. We identify what you’re missing in terms of pages, content, blogs and more, and work with you to help optimise this content. Using our bespoke Keyword Toolkit, we help you write that perfectly pitched copy, or ideally make use of our professional copywriting services to create the copy which will help you rank, once optimised.
We approach each project with a fresh pair of eyes. While every client is different, there is nothing quite like a plan of action.
Business audit – How effectively does your current website generate revenue?
Customer research – What do your ideal customers actually search for when they’re ready to buy?
Competitor analysis – How are your competitors capturing the customers you’re missing?
Revenue strategy – We create a content plan that drives sales, not just traffic.
Conversion optimisation – Then we develop content that turns visitors into customers.
Performance tracking – We monitor what matters: leads, sales, and ROI.
Get in touch with totalsurf today to discuss how our team of SEO experts can help boost your site’s SEO and, ultimately, your profits.
