Over time, links will naturally break or get lost. There are several reasons that links somehow mysteriously vanish or end up completely broken, and more often than not, these reasons are out of your control.
It could be that a page on your site, which has links pointing to it from third-party websites, ends up with a 404 error. Links pointing to pages without proper redirects will not be counted as part of Google’s algorithm for tracking rankings.
Or it could be that someone updates a content page or post, and subsequently removes the link to your site. They may perform a CMS update, and the link somehow gets lost in the ether, and they do not have a backup in place to restore that link. It could even be that the page has a 301 redirect implemented.
Professional outreach for link recovery requires a diplomatic approach and clear communication about mutual benefits. Publishers typically respond positively to polite requests for link restoration, particularly when we explain how functional links enhance user experience and provide value to their audiences, whilst ensuring your business continues to receive the traffic and customers these links generate.
Using backlink audit and monitoring tools, we can consistently check which backlinks to your site are broken and which ones are lost. Our tools allow us to scan millions of web pages worldwide where your business is mentioned, and if there is a link currently in place. These tools give us this information far more quickly than if we were to scour individual websites one at a time.
Not only that, but our tools can find and monitor any links, and subsequently break them down into sub-categories of ones which are lost, broken or new. We can regularly monitor these lost or broken links as part of our monthly contractual SEO work. We will conduct a backlink profile review and periodically reach out to relevant websites to rebuild those lost or broken links.
Get in touch with totalsurf today so we can help you identify any lost and broken links and efficiently resolve them with our industry-leading expertise!
