From time to time, many companies find themselves mentioned online for different reasons. This could be the result of some effective digital PR, or it could be that someone instinctively reviewed your product or service and referenced your website.
It’s quite common for this coverage to just be a brand mention, with no link. Therefore, merely reaching out to the source and requesting them to include a link seems like a quick and straightforward fix.
The biggest challenge is securing that coverage in the first place, so if you have managed to, give yourselves a massive pat on the back! However, it could be that they have neglected to include a link to your website.
Politely reaching out to the person who mentioned you and asking them to add a link is usually very well-received, and they are, more often than not, happy to oblige. It helps and adds value to their readers, making it easier for them to make decisions.
Getting a link is not 100% guaranteed, but those you manage to secure will pay off in terms of your SEO. You’re maximising your visibility on Google if there’s a link to your site somewhere on a relevant third-party website.
Trawling the web manually to find these mentions is quite time-consuming, not to mention the time spent emailing each source individually and requesting a link. There’s no guarantee that it’ll even happen. Luckily, thanks to our intuitive backlink monitoring tools, we can spot all mentions of your site instantly and conduct the outreach on your behalf!
We’ll contact the source to request a link to your site if there isn’t one currently. If we’re successful in securing you a link, we’ll keep you in the loop. We’ll regularly monitor third-party sites for mentions and make sure that any potential statement you have made contains a link.
Ultimately, the more popular your website is with these sources, the more links you can have!
Get in touch with the totalsurf team today to discuss how we can identify your unlinked brand mentions, help you claim them and generate additional backlinks!
