There is no better way to land potential new customers than by telling a success story.
Case studies can be the flare your site needs to draw more people in. They give customers a voice to speak about how great your business is and how it helped them. They offer a third-party perspective into how your company, services or products helped them solve problems and find solutions.
The possibilities for case studies are endless. They bring credibility to your business directly from your customers’ mouths. Having these on your website or in print is an excellent way of demonstrating your success.
We provide two types of case studies: a Proposition Case Study
and a Research Case Study.
Whichever type of case study you’re after, we will take care of the whole process for you. Our expert copywriters will ensure it’s efficient, accurate and delivered in a timely fashion.
This type of case study sets out a proposition, what you offer and why someone should use you. We cover what you did for a particular client and finally, the result and impact this had for the client.
The structure for these case studies is:
We interview you to understand what the goal of the case study is, which service it is about (or element of an overall service), what you did and what the result was for the client.
We interview your client, based on your initial brief, so we can get them to put what you did for them in their own words.
This style of case study is very detailed and is research-led rather than interview-led. These are typically great for product case studies or detailed service benefits due to how data-driven they are.
These case studies are ideal if you want to demonstrate your work with multiple clients or products.
The structure is defined during our initial interview with you rather than being specified upfront, as it will vary in each instance.
We interview you to understand what the goal of the case study is, which service it is about (or element of an overall service), what you did and what the result was for the client.
We discuss data sources, research opportunities, and gather any data from you, which will assist us.
If relevant, we interview your client, based on your initial brief so we can get them to put what you did for them in their own words.
We initially present you with our research and collation of data for your approval. Only once we’ve established the facts do we start to write the copy.
We send you an initial draft, get your feedback and any changes.
If another round of amends is needed to correct any factual statements, this is also performed.
We then produce the final document for your approval with a word count of 1,500-2,000.
If appropriate, 1-3 client testimonials/pull-outs, can be placed by your designer into a pull-out quote box to draw attention.
The document is supplied in Word format to make it easy to copy and paste.
Get in touch with totalsurf today to discuss how we can use our copywriting expertise to create high value case studies that show the world why it needs your products or services.
