Traditional PR involves publicists networking and liaising with journalists over the phone or via email, to secure their clients’ coverage in newspapers and print media. PR, historically, has always focused on print publications, radio and television. However, digital media has rapidly exceeded print in terms of its influence and readership. With the growth of online marketing, naturally, there has been a shift in focus to digital PR.
Digital PR involves achieving high-quality backlinks from websites, online publications and honest, positive customer reviews. Digital PR helps you reach a massive number of potential target customers by featuring your business on the websites and magazines they read regularly, as well as the podcasts they listen to, and the social media feeds they scroll through. Most importantly, however, digital PR can do wonders for a website’s rankings and visibility on Google.
Digital PR is one of the most effective ways of earning large numbers of high-quality, valuable, editorial backlinks. It’s tough to do yourself. Not only would you have to create high-quality, engaging, linkable evergreen content, but you’d also have to identify and reach out to various niche journalists, bloggers and influencers. You’d have to pitch to them and be savvy enough to persuade them to cover these stories in their articles while providing a link back to the source.
Nowadays, digital PR benefits from centralised platforms where industry experts can access thousands of media requests for expert commentary, industry insights, and professional opinions. Our team maintains access to leading industry hubs that aggregate these opportunities across diverse market sectors, ensuring maximum visibility for your expertise.
Our systematic approach involves monitoring these platforms continuously, filtering requests according to industry relevance and strategic value, and identifying opportunities that align with your expertise and business objectives. When valuable opportunities arise, we facilitate appropriate responses that position your business as an industry authority whilst creating pathways for potential customers to discover and engage with your services.
The digital PR process goes further than response submission to include outreach management, relationship development with key journalists, and ongoing communication that builds lasting professional connections within your industry media ecosystem, connections that can drive sustained business growth and market advantage.
Get in contact with the totalsurf team today to discuss how we can use our industry-leading Digital PR expertise to help improve your Digital PR strategies.
