Artificial Intelligence (AI) is the new industrial revolution. It’s changing how we search for and consume information. To stay ahead, your brand must be found where your audience is looking: within Generative AI, often referred to as GEO (generative Engine Optimisation), powered by large language models (LLMs) such as Gemini (from Google), Llama (that’s Meta’s in case you haven’t heard its codename!), Claude, Perplexity, ChatGPT and other agents.
GEO, or Generative Engine Optimisation, is a cutting-edge collection of strategies and tactics designed to ensure your brand doesn’t just appear in traditional search results, but is also predominantly spotlighted and referenced within AI-generated responses.
GEO is an evolution of traditional SEO, which understands that users, especially younger ones, are turning to AI assistants and chatbots for information, rather than conducting conventional web searches. By implementing GEO strategies, you’re future-proofing your digital presence for this new chapter of information discovery.
In practical terms, this means when your target audience asks AI systems like Gemini for solutions, services, or information relating to your industry, your brand takes centre stage in the conversation. Importantly, ‘GEO’ is a new term which hasn’t yet been fully agreed upon as an industry standard. Other terms for it are:
AIO (AI Optimisation)
AEO (Answer Engine Optimisation)
“With GEO, being the answer matters more than being the result.”
James McQuillan, totalsurf SEO.
Our GEO gurus get busy every day with the latest tools in AI visibility and provide clients with regular reporting on:
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