Here at totalsurf, we know websites inside and out. If anybody knows how important they are, it’s us!
We know how to make your website technically correct and optimised to land on Page 1 of Google, and we also know how to make your website stand out in terms of its copy as well.
Your site’s copy has to be convincing, persuasive, engaging and a business generator all at the same time. The site text has to explain what you do, who you are and drive home the fact that your product or service will make a real difference to your potential customers.
That’s why hiring an experienced, creative team of web copywriters with proven technical and SEO experience is what you need.
At totalsurf, our copywriting team comprises seasoned professionals with extensive backgrounds in journalism and content creation. Our writers bring years of hands-on experience from traditional media, having honed their craft in newsrooms and editorial departments where precision, clarity, and engaging storytelling are their bread and butter.
This journalistic foundation ensures that every piece of copy we produce meets the highest editorial standards whilst maintaining the commercial focus essential for business success.
We take particular pride in our commitment to producing entirely human-written content that humans want to read. In an era where AI-generated text is becoming increasingly prevalent and easier to detect by sophisticated search engine algorithms, we maintain our dedication to authentic, original copywriting.
Google’s latest updates have demonstrated a clear preference for genuine, human-authored content, often penalising websites that rely heavily on artificial intelligence to generate their text. Our writers craft every word with care, ensuring your website’s copy not only resonates with your audience but also meets Google’s quality standards and gets picked up by AI search engines too.
GEO (Generative Engine Optimisation) has been quietly developing alongside AI technology for the past few years and has now been walked out by the likes of Google through its Search Generative Experience. However, some in the marketing world have been slow to catch on, struggling to understand how it differs from traditional optimisation methods.
What truly sets GEO apart from conventional SEO tools is its focus on how artificial intelligence interprets and references content. Rather than simply climbing search engine rankings, GEO ensures your brand becomes the go-to source when AI systems answer user queries.
The totalsurf team well understands this distinction, which will become even more important as AI continues to reshape how people find information online.
We know how to write copy that pleases both humans and search engines. This copy:
It all boils down to high-quality, convincing and well-written copy.
Google recognises how valuable that is and is increasingly rewarding that quality. It’s about telling a story on your website.
We draw your visitors’ attention, keep them on your site with potent, influential writing about how your business can be an asset to them. We do that with copy that reflects your business’s tone of voice and tells your story as you would.
Get in touch with totalsurf today to discuss how we can use our SEO and copywriting expertise to improve your website copy to ultimately boost your conversion rates and profits.
