INCREASE SALES WITH E-COMMERCE COPYWRITING

How can you increase your e-commerce conversion rate?

If you are running an e-commerce site, it goes without saying that your products need to stand out on your site. It’s all well and good having the products and the variety, but you need strong copy to go with them.

Professional, high-quality SEO copywriting which has been done in the right way is a tremendous asset to your e-commerce site.

The copy will not only improve your chances of ranking for keywords and search terms, but it will also help improve your conversion rates. Copy that helps your products land on page 1 of Google can keep customers coming to your site, like moths to flames.

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For an e-commerce business, your content can be bolstered across your whole site, including:

  • Category descriptions
  • Product descriptions
  • Knowledge centre articles
  • Buying guides

We have experience writing quality content for e-commerce businesses, and considering we’ve built numerous e-commerce sites over the years, it’s fair to say we know what works and what doesn’t.

E-commerce site content needs to read well, but also be relevant, while threading in effective keywords and search terms (known as queries), that are going to help your products and services appear in the top search results.

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The copy needs to:

  • Be the appropriate length
  • Convey relevant information
  • Answer common questions about products
  • Use examples for products and what they can be used for
  • Be engaging, well-written, grammatically correct and not plagiarised
  • Appropriately use keywords and related searches without stuffing or becoming too densely written
  • Excite or persuade visitors that they need to buy
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E-Commerce Keyword Research

Much the same with all SEO projects, e-commerce writing would not be as valuable without in-depth keyword research.

Our keyword research will give you accurate, winning data on a page-by-page basis.

Prices are determined upon request.

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USE OUR COPYWRITING EXPERTISE

Get in touch with totalsurf today to discuss how we can use our SEO and copywriting expertise to improve your website copy to ultimately boost your conversion rates and profits.

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