When you’ve written an excellent piece of content, or in many cases, our in-house copywriting team writes one for you, there is only so much you can do by posting it on your website to draw attention to it.
Google prefers content that’s engaging and informative over that which is spammy and sales-esque. Hopefully, you will be familiar with this if you have ever used totalsurf’s copywriting services. You’ll have seen that well-written content – that which makes good use of relevant keywords and answers questions around what people are searching for – pays dividends in terms of your Google rankings. Even just one page can rank for multiple keywords.
Then we offer a content promotion service, where we aim to get your website’s valuable, engaging content in front of even more people. We identify pieces of content that are performing well, have tremendous value, and pitch them to niche, relevant websites to secure a strong backlink to that particular piece.
This creates a link between your website and other potential websites within your industry, where even more people can see your content. People who regularly visit and engage with a non-competing business will see that they have linked to your website, which may pique their interest.
Ergo, more people finding links to your site means more traffic. More traffic means a higher chance of conversions.
Plus, Google recognises the value of high-quality backlinks. Where possible, creating links to other relevant websites of businesses in your industry (ones which won’t cause a conflict of interest) shows that you’re willing to collaborate. It’s even better if both websites demonstrate good use of white hat tactics when it comes to their technical optimisation and content strategy, which, if you’re a totalsurf client, is something you’d be very familiar with.
The totalsurf team research the potential opportunities to generate links, identify the right content to pitch, and conduct outreach to the relevant websites.
Get in touch with totalsurf today to discuss how we can use our expertise in promoting content to highlight why readers need your products or services.
