Citations

Local citations are online mentions of your company on relevant online directories or third-party websites. A citation will include your NAP (Business Name, Address and Phone Number) and, ideally, your website address.

Citations are incredibly beneficial to businesses for both local SEO and establishing a presence on niche-relevant directories. They can be structured or unstructured.

Structured – these are citations that you’d expect to find in a local business directory. You can often find these on sites such as Google Maps, Yelp, Free Index, Yell, among others.

Unstructured – these citations are when your business information shows up on sites that aren’t explicitly directories. These are often found on blogs, newspaper or magazine sites, review sites and more.

Local business citations can significantly improve your website’s local SEO. The more often your company’s information appears online, the more prominent it will be to Google. The more your business is mentioned consistently, the better chances you have of ranking. Plus, these citations tell Google and your customers that your business and website can be trusted.

Even unlinked citations, mentions without direct website links, contribute valuable SEO benefits by driving organic traffic and reinforcing local market presence. These mentions also present ongoing opportunities to claim additional links and systematically build your link portfolio through follow-up outreach efforts that can ignite additional traffic and sales.

Our team of link-building experts can help do the legwork of setting up the directory listings, and we’ll let you know once this has been done. Like with any SEO work, developing a local citation profile requires consistency, but the rewards more than pay off. It’s a cost-effective and practical way to optimise your website’s local SEO, which is where a large percentage of mobile searches convert within a single day!