Car & Motorsport Services’ (CMS) website was riddled with performance issues. It was not optimised for mobile phones, and while it may have loaded on mobile devices eventually, the site that loaded was a different version to that which loaded on desktops. In addition, the website was dated and wasn’t responsive.
What’s more, the only CMS they had was in their name! Ironically, they needed another one, but this particular CMS was a Content Management System, to up the site content. Every time they asked for a change to be made in their included contracted hours, the usual response time was two months. What was worse, the answer they were typically given was that the change they needed was not included in their contract.
Richard Monk (owner…and proclaimed by us as ‘Chief Car Optimiser’) heard about totalsurf through a networking contact and was convinced we were the right people to rebuild CMS’ website. Not just to rebuild it completely, but give them the option of making changes such as blogs, new services and videos. Most importantly however, he wanted CMS’ already solid rankings to remain consistent and good-ranking. totalsurf only saw fit to refuse, and instead promise BETTER rankings along with everything else Richard wanted. We are very pleased to say that we’ve lived up to our expectations.
Now, CMS have a website built on a secure content management system in WordPress, which can be edited easily and updated regularly by us in a much more convenient time frame. We also improved their rankings in local SERP results, with CMS regularly landing in position 1 for their key services. This is because we’ve helped match high-ranking keywords such as “DPF removal” and “remapping” into their website.
As part of their optimisation and CRO (conversion rate optimisation), we ran some advanced A/B split tests on their homepage remapping form, to identify which style of form would convert at the highest rate. This was tied in nicely to their goals in Google Analytics.
As we understand Google’s tools very well, we’re able to comfortably leverage some of the best tools on the market. These are normally beyond the reach of small businesses, yet integral in helping them grow at a faster rate than not having access to them. Suffice to say CMS would not have grown to such an extent, had they not been provided with the insightful data given to them by totalsurf.
