Starting a business will always have its fair share of obstacles, particularly in the first few years. But by the same token, it’s no secret that a strong brand will help a business stand out. Dig1t Games are a perfect example of that.
With a mathematics teacher masterminding the company, Dig1t create topic-centred maths games and activity sheets for primary school students. The games support the teaching targets in the National Curriculum, from Years 1 to 6. The idea was born out of enthusiasm to make education an enjoyable experience for children.
Their brand reflects this; their central character, Dig – a mole – is a vital part of the experience and the greater company image. There is a beautiful ambiguity around the brand and name (and its pronunciation), yet it exquisitely sums up what the company does.
Dig1t came to totalsurf with the prospect of building their site with an off-the-shelf template with a low budget. totalsurf, with plenty of web design experience and familiarity with similar clients suggested the contrary.
totalsurf advised Dig1t they would excel and see greater progress if they opted for a more wholesome bespoke website, one which matched and represented their brand to a larger extent. Whereas restricting the website design to a template would simply undermine the brand, or at least deprive it of its true potential. The maths games specialists were immediately swayed by this revelation.
The web developer’s expertise in optimisation proved to be a crucial launching pad for Dig1t. totalsurf designed a brand new e-commerce website for Dig1t, that was structured around effective WordPress and WooCommerce integration. This new website mirrored the brand image perfectly, and offered a superb user experience. It was also mobile optimised, thus enhancing its SEO.
totalsurf utilised their valuable technical optimisation skills to help a start-up get off on the right foot in the digital world. Dig1t was fortunate enough to see their already strong brand recognition grow even further, and sales rapidly increase as a result of totalsurf’s assistance.
Now, totalsurf keep a watchful eye over Dig1t’s website performance while they continue to dig up more business from schools nationwide.
TESTIMONIAL: “totalsurf led us through the whole development process, made it very simple for us, provided great advice, talked us through everything and provided training at the end to allow us to manage the site ourselves. Since then, we’ve used their support services for any technical issues we’ve had, which have always been delivered with professionalism and honesty.” Ammar Moussa, Dig1t, dig1t.com
