It’s no secret that the recruitment sector is highly competitive. In order to have a chance of ranking well for any related keywords, it stands to reason that your website must be secure, strong and optimised to draw converting visitors to your website. This should involve showing your company’s experience, proficiency, quality and variety in abundance.
Therefore, it goes without saying that a site which is broken, doesn’t match a changing brand, struggles with updates and incorrectly uses the SSL certificate is unlikely to make that crucial first impression.
Ernest Hunter Green (EHG) were initially referred to us through one of our IT support partners. We were commissioned to fix their website and make the crucial required changes, while providing ongoing consistent support and, most importantly, get them ranking high on Google.
Alongside many broken images, the website had major security flaws as well as excessive bugs, partly due to dated and insecure plugins.
Their job management system regularly delivered incorrect results when people searched, which pointed to deep technical issues that required fixing, so as to ensure the site worked before any optimisation could be done.
Our deep keyword research got underway after we identified their competitors, as well as the keywords they were ranking for, and related searches that were attached to these keywords. We put this data into our Gap Analysis Document, showing EHG their performance against that of their competitors, and which gaps in the market were ripe for the picking.
After pinpointing the high-value keywords which would convert, we began generating EHG a new website plan which served to map these keywords onto individual landing pages, with correct calls to action. We lent a hand to the client with their content creation and copywriting, and thus, optimised this content based on the aforementioned keyword research. When you know what people are searching for, it is much easier to write engaging SEO-friendly copy. It’s almost like you’re being given the answers to an examination ahead of time.
The EHG website is now running to a high standard. It delivers them a strong ROI, while driving new business engagement opportunities and candidates on a daily basis.
