How do you identify what people are searching for? Google Adwords is not the right tool, because it shows you data related to PPC (pay-per-click), not what is going to drive organic traffic. We use dedicated software and tools which give you the true value of each potential organic search term people are looking for. We reveal what keywords are working for your competitors, and what related searches people look for.
You may be familiar with some of these yourself when searching on Google, and you spot a window saying, “People also search for”. However, there is so much more to it than this; our organic keyword research will give you highly targeted and accurate data, which we use to advise you on what you should be targeting and how to target these words.
We then work on your site plan, whether this involves building a new one from scratch or utilising an existing design. We identify what you’re missing in terms of pages, content, blogs and more, and work with you to help optimise this content. Using our bespoke Keyword Toolkit, we help you write that perfectly pitched copy, or ideally make use of our professional copywriting services to create the copy which will help you rank, once optimised.
Get in touch with totalsurf today to discuss how we can conduct expert-driven keyword research to help boost your site’s SEO and, ultimately, your profits.
