Many agencies believe that successful SEO strategies rely solely on technical optimisation, while others simply believe that it’s down to having high-volume keywords on your website. Neither strategy is necessarily wrong, but focusing on one and not the other is where the problem lies.
The perfect solution actually amalgamates these two strategies, with the core ingredient being regular, engaging, high-value content that appeases both search engines and users.
Writing for SEO involves far more than just simply inserting keywords into the body of the text. It’s far more complicated than that, despite that being the overarching belief of many (both in and out of the industry).
The reality is that the quality and relevance of content has far more value in ranking a page on Google than simply inserting keywords into H1s, Page Titles and permalinks. That’s not to say these components aren’t integral to a successful strategy – they are – but having relevant, engaging content is far more crucial.
SEO agencies are – rightfully so – well-versed in the art of successful SEO. In short, that boils down to a fine-tuned method of:
The last point involves having an appreciation and understanding of writing content that’s relevant and engaging for your target audience. Most people have an appreciation for writing, but they either don’t know how to write for their audience or if they do, they don’t know whether that’s seen as good by Google.
The truth is that you need to be experienced in the art of writing for humans and for search engines if you’re to stand any chance of ranking well for your chosen keywords. Google is becoming very difficult to please, with the search engine preferring content that’s well-written, topical, engaging and – most of all – relevant to your industry and audience. This content is seen as much more valuable in Google’s eyes, as opposed to content that doesn’t read well and just feels overstuffed with keywords, serving very little purpose to the reader.
Over the last year and a half, we decided to offer SEO copywriting as an in-house service. It’s all well and good seeking out freelancers or external copywriters to write your content; provided you give them a detailed brief, that should be sufficient? In theory, yes, but many still aren’t proficient in the art of white-hat SEO. Writing in 2021 involves far more than simply strategically placing keywords in header tags and filling the blanks around that. That needs to happen, alongside your ability to create an authoritative voice with your readers, while understanding exactly what people are searching for.
That’s the other vital missing ingredient. The content not only needs to be well-written and relevant, it also needs to have the right balance of keywords, but it needs to be structured in a way that answers peoples’ questions. Do you actually know what people are searching for in your industry? Do you know the types of questions they’re asking Google?
We do, and that’s why our copywriting services give you far more bang for your buck.
It’s very simple. Just fill in the form and we will be in touch with your reports. We will also ask you to book a 30 min call with us so we can run through the report and explain what the issues are with your site, what your goals are and how we can help you.
