Your Business Magazine
totalsurf are pleased to be featured in Your Business magazine.
This magazine, a creation of entrepreneur and former Dragon’s Den dragon James Caan, gives businesses the platform to share their keys to success and growth.
Our Managing Director, Chris Brown, gave an interview about (surprise, surprise!) SEO and web development. He shared his insight into how businesses can ‘turn visitors into customers’ using deep keyword research, intricate technical website optimisation and detailed content strategy.
You can read the full interview on our site here.
totalsurf were also asked to feature in a full double-page promotional piece for the magazine (which can be found on page 134-135).
Here, we talk about one of our clients whose organic traffic increased by a whopping 51% over 90 days, compared to the previous year. Courtesy of deep keyword research, we identified valuable search terms that this client could potentially be ranking for. Narrowing down high-value keywords and related searches – which would pay dividends in this clients’ organic traffic – was the spark that lit the fire under their site.
You can read the full double-page spread on the Your Business website here.
totalsurf have made it abundantly clear that websites should be an investment, and not a cost. It’s no good settling for a budget, cookie-cutter website that doesn’t have the framework in place which is going to win you customers.
To really see the benefits of SEO, a business needs to have a strong, technically correct website that they are prepared to invest in. It doesn’t matter whether you are running an e-commerce site that turns over millions per year, or if you are a one-person project, your site needs to be optimised.
Once you start to see your website as a cost, and not something that is going to convert visitors into customers, then you’ve already lost out.
When we were working with the client you read about in our double-page spread, we adopted the same approach, by asking the pertinent questions:
We approach each of our SEO projects in the same way, with the caveat being how competitive your industry is and what type of customers you are looking for. With totalsurf you’re getting a fully transparent, consultative approach to your site.
It just so happens that we are web developers, and have the experience of building fully bespoke sites that we know are going to be instrumental in driving the winning traffic.
totalsurf develop websites which help businesses stand out amongst their competitors. We aren’t purely restricted to working with one Content Management System, we can work with just about any.
You will be surprised at how expansive our knowledge of coding languages and CMS frameworks is, and just how many different types of sites we have built. With totalsurf’s site audits, we identify every tiny piece of code that your site has in place, and if we feel it can be improved, we will tell you.
Our report will give you a Site Health score, which is based on the number of errors and warnings found, and how significant they are.
The higher your Site Health score, the fewer problems there are on your site, and therefore, the better it is optimised for search engines.
When it comes to auditing your website, we adopt a truly consultative approach. We don’t just give you a cookie-cutter report which simply states what you need to do and how much it’s going to cost. There is no one-size-fits-all solution to technical site optimisation, so we will identify what needs to be done which will work for you. We spend time assessing and explaining exactly what is currently holding your site back in ranking on Google from a technical perspective. Even if you’re not familiar with technical jargon, and don’t know what a JavaScript or CSS file is, we will talk you through your site audit in a way that will make sense to you!
Once we have outlined exactly what needs to be done, we mutually agree how we will work with you into making any changes and ensuring your site is fully technically correct.
Once a site has been technically optimised, we undertake deep keyword research. Our dedicated software and tools give you the true value of each potential organic search. We also reveal what keywords and related search terms are working for your competitors. Our keyword research gives you highly targeted and accurate data, which will give you an indication of what you should be targeting.
We then consult with you on how your content and pages can be optimised to match what people search for. With our bespoke Keyword Toolkit, our professional copywriters can help you write SEO-targeted, engaging copy which is going to help you rank.
It just so happens that our copywriter, Dan, wrote the Your Business double-page spread.
If you’d like to speak to us directly about how we might be able to help your business, get in touch today!
It’s very simple. Just fill in the form and we will be in touch with your reports. We will also ask you to book a 30 min call with us so we can run through the report and explain what the issues are with your site, what your goals are and how we can help you.
