Contact Us

Latest Blogs

We help you rank high on Google by providing you with the help, support and professional tools to make the most of your SEO strategy.

The Big Opportunities for SEO in 2026

The Big Opportunities for SEO in 2026

Here are the most important SEO opportunities that could give your business the competitive edge in 2026

The Art of Using Pronouns in Title Tags

The Art of Using Pronouns in Title Tags

Here's how to use personal pronouns for emotional hooks and to build personality to get the engagement to drive higher click-through rates.

How to Win in SEO Without Chasing Rankings

How to Win in SEO Without Chasing Rankings

Founder and Managing Director at totalsurf, Chris Brown, talks through his journey from building websites in the early days of the internet to running a results-focused SEO agency that cares more about real business outcomes than vanity rankings.

The Dangerous Game of Black Hat SEO (Or, Why Cutting Corners Could Kill Your Business)

The Dangerous Game of Black Hat SEO (Or, Why Cutting Corners Could Kill Your Business)

The appeal of black hat SEO is understandable. Legitimate SEO takes time. Indeed, it often takes six months before our clients start seeing significant results. When someone promises page-one rankings in weeks, it sounds like a miracle. But here's the reality: those “miracle workers” are putting your business at enormous risk.

Why White Hat SEO Still Matters

Why White Hat SEO Still Matters

Ultimately, SEO rewards patience and quality. White Hat SEO is all about building something genuinely valuable that serves your audience while achieving your business objectives. In a world of shortcuts and quick fixes, doing things properly has never mattered more.

SEO is About Sales

SEO is About Sales

SEO teams need to think like retail managers: your search rankings are your shop window. If it's not inviting and visible, you're losing business to competitors who take this more seriously.

Google Analyst Says Schema is Not a Ranking Factor

Google Analyst Says Schema is Not a Ranking Factor

Schema markup can indirectly impact rankings by improving a page's visibility and click-through rate through rich snippets. The key is understanding that schema is a valuable tool for enhancing search result presentation rather than directly influencing algorithmic ranking decisions.

Why Choosing the Wrong Keywords Is Sabotaging Your SEO Strategy

Why Choosing the Wrong Keywords Is Sabotaging Your SEO Strategy

Chasing inappropriate keywords can waste both your SEO efforts and budget. Even if you achieve a number one ranking, it won’t benefit your business if visitors don’t actually need what you offer.

The Rise of Community-Driven Search

The Rise of Community-Driven Search

Our craving for authenticity is measurably changing how search engines operate. Google and other platforms are recognising that user-generated content often provides exactly what searchers are looking for: practical, experience-based answers to real-world questions.

Refreshing Existing Content Is Your Secret SEO Weapon

Refreshing Existing Content Is Your Secret SEO Weapon

Let's be honest. Creating fresh content from scratch is labour-intensive. You need to research, write, design, and promote. Refreshing existing content? It's a lot more efficient. That’s because you're making use of already-published material that has already established some authority.

What Zero-Click Searches Means for SEO

What Zero-Click Searches Means for SEO

This zero-clicks search phenomenon is accelerating. The question facing marketers isn't whether zero-click searches will affect their business. It will. It’s now about how they will respond.

What Business Leaders Need to Know About SEO

What Business Leaders Need to Know About SEO

SEO is too often seen as something technical that happens in the background, or worse, a mysterious black box that only specialists understand. Fortunately, we’re here to help guide business owners to gain a better understanding of SEO, starting with the basics.

The totalsurf Guide to SEO: Website Speed

The totalsurf Guide to SEO: Website Speed

Understanding and optimising your site’s speed can make the difference between capturing a visitor’s attention and watching them click away to a competitor.

Why Video Content Matters for SEO

Why Video Content Matters for SEO

Learn how video content is one of the most effective tools available for improving your search engine visibility and engaging with your audience.

Why Link Building is More Important Than Ever in SEO

Why Link Building is More Important Than Ever in SEO

The approach to link building has changed greatly over the last few years, making it both more challenging and more critical than ever before.

The User Verses The Keywords

The User Verses The Keywords

When SEOs fixate on ranking for specific terms without considering users needs, they miss opportunities to create genuinely valuable content. Here's what you need to know.

The Dangers of AI in SEO

The Dangers of AI in SEO

Learn about falling into the trap of over-reliance on AI tools and get practical guidance for maintaining your brand’s authenticity in an increasingly automated world.

Is Search Shifting from Google to TikTok?

Is Search Shifting from Google to TikTok?

With TikTok taking on Google over search, SEOs need to understand where your specific audience conducts their searches and create content that serves those pathways.

EEAT Checklist

EEAT Checklist

EEAT functions as a user trust-building strategy and an SEO necessity, making it essential for businesses wanting a sustainable search presence and a respected online brand reputation.

A Phone, Some Gaffer Tape, and Glory – totalsurf’s Guide to RC Racing

A Phone, Some Gaffer Tape, and Glory – totalsurf’s Guide to RC Racing

At totalsurf, we're driving online success for our clients and then we celebrate by driving model racing cars and filming it, just for fun!

How Is Structured Data Essential To Your Business

How Is Structured Data Essential To Your Business

Traditional SEO tactics are still important, but may not be enough to distinguish your business from countless competitors vying for the same valuable real estate.

Why Technical SEO Matters More than Ever

Why Technical SEO Matters More than Ever

Search algorithms require a sophisticated, holistic approach that prioritises user experience, technical precision, and intelligent site architecture. Here, we set out why technical SEO matters more than ever.

How Is GEO Impacting The SEO Landscape (Generative Engine Optimisation)

How Is GEO Impacting The SEO Landscape (Generative Engine Optimisation)

SEO is evolving. The rise of AI and Generative Engine Optimisation is something businesses need to understand to be successful in being found by customers.

Shell Shocked in SEO: totalsurf’s Mario Kart Tournament is in Overdrive

Shell Shocked in SEO: totalsurf’s Mario Kart Tournament is in Overdrive

totalsurf’s boardroom became a high-octane racing arena when our team battled it out on the brand-new Mario Kart World to let off steam after work on Friday.

totalsurf & Dingley’s Promise Champion SEND Inclusion at House of Lords

totalsurf & Dingley’s Promise Champion SEND Inclusion at House of Lords

totalsurf was honoured to attend a reception at the House of Lords this week, joining Reading-based Dingley's Promise in their vital mission to transform early years SEND provision across the UK.

totalsurf’s Epic Counter-Strike Showdown

totalsurf’s Epic Counter-Strike Showdown

totalsurf's monthly gaming tournament has evolved into a highly anticipated event that brings out the competitive spirit in our team of SEO boffins and copywriters.

Announcing the totalsurf Q1 Awards for 2025

Announcing the totalsurf Q1 Awards for 2025

totalsurf has held the first of our quarterly team awards for 2025, celebrating the outstanding contributions of our exceptional team members.

totalsurf Welcomes Harrison Parrish

totalsurf Welcomes Harrison Parrish

totalsurf is delighted to announce that Harrison Parrish has joined the team as IT Technical Sales Executive.

Should I Be Using Google Ads?

Should I Be Using Google Ads?

This blog should help to answer the question and help you reach an informed decision about whether Google Ads deserves a place in your marketing strategy.

The Growing Influence of Reddit in Google Search

The Growing Influence of Reddit in Google Search

Google's search algorithm has undergone some major changes, prominently featuring Reddit content in its search results. Here we cover how this change will affect the world of SEO.

Why Topical Authority Matters for SEO

Why Topical Authority Matters for SEO

Topical authority refers to how well your website demonstrates expertise and comprehensive coverage of a particular subject area. Here, we explore this topic that’s vital for SEOs to utilise.

The User Journey Becomes More Complex

The User Journey Becomes More Complex

A more sophisticated approach to SEO is needed that acknowledges the interconnected nature of digital discovery. Here’s how to do it.

How to Create a Backlink Strategy That Works

How to Create a Backlink Strategy That Works

If you’re going to be successful at link building in 2025, you’ll need to take a strategic approach combining technical expertise with genuine relationship building. Here's how.

What Are The Top SEO Trends Of 2026?

What Are The Top SEO Trends Of 2026?

Looking into totalsurf’s metaphorical crystal ball, we see that successful SEO strategies in 2025 will require combining technical expertise with a deep understanding of user intent and privacy concerns

How Regular Blogging Improves a Website’s Search Engine Optimisation

How Regular Blogging Improves a Website’s Search Engine Optimisation

Here we explore how frequent blogging helps search engines better understand your site's topic authority and relevance, potentially improving your rankings for related search queries.

ChatGPT Launches Search and What it Means for SEO

ChatGPT Launches Search and What it Means for SEO

As OpenAI launches integrated search capabilities within ChatGPT we spell out what this means in the real world and advise marketers and SEOs how to react.

E-E-A-T And the Drive For Originality

E-E-A-T And the Drive For Originality

Google's introduction of E-E-A-T has had a huge impact on the world of SEO. For website owners and content creators in the UK, this means demonstrating genuine, hands-on experience in their respective fields. Here, we show you how.

Web Design: Why Having a Plan is Crucial for a Successful Website

Web Design: Why Having a Plan is Crucial for a Successful Website

Here we cover why having a solid plan is crucial for web design and how it can set you on the path to digital marketing success.

From Keywords to Kilowatts – totalsurf is The Green SEO Agency

From Keywords to Kilowatts – totalsurf is The Green SEO Agency

At totalsurf, we're proving that it's possible to drive both online success for clients and positive change for our planet.

An Introduction to Google Analytics 4

An Introduction to Google Analytics 4

Here we guide you through the key features of GA4, starting with the setup process, and explore how this new platform can revolutionise your data-driven marketing strategies.

The Google Leaks: Unveiling the Mysteries of Search Engine Rankings

The Google Leaks: Unveiling the Mysteries of Search Engine Rankings

We explore the 'Google leaks' and the crucial factors that contribute to a site's rise or fall in search results, which elements truly matter, and what these revelations mean for both new and established brands.

totalsurf Supports Launch of Gravity MAX Westfield

totalsurf Supports Launch of Gravity MAX Westfield

The power of digital marketing was on full display when totalsurf client Gravity MAX recently launched London's “newest, biggest urban theme park.”

How SEO Specialists Use Semrush to Their Advantage

How SEO Specialists Use Semrush to Their Advantage

Here's how to get the most From Semrush for developing and implementing successful SEO strategies.

totalsurf Turns 20!

totalsurf Turns 20!

Today, we celebrate a remarkable milestone: totalsurf's 20th birthday!

totalsurfer of the Month Awards

totalsurfer of the Month Awards

totalsurf has launched our inaugural monthly awards, celebrating the outstanding contributions of team members.

Why You Should Care About Local Citations in SEO

Why You Should Care About Local Citations in SEO

Explore the role of local citations in SEO and how they can help your business rank higher in local search results.

Five Reasons You Shouldn’t Have AI Write Your Blogs

Five Reasons You Shouldn’t Have AI Write Your Blogs

Wondering if AI could help improve your blog writing? Explore the hidden risks of relying on AI for content creation and why human creativity and authenticity are still key to successful blogging.

Setting Up Google Search Console: A How-To Guide

Setting Up Google Search Console: A How-To Guide

Unlock the power of Google Search Console with our easy setup guide—learn how to monitor your site's organic visibility, improve SEO, and boost your search rankings today!

totalsurf expands: a new chapter in SEO agency excellence!

totalsurf expands: a new chapter in SEO agency excellence!

As totalsurf pushes the boundaries of SEO forward, an exciting new chapter has begun with our 20th anniversary: a move to a bigger and better office!

Crafting a High-Ranking Blog: A Comprehensive Guide

Crafting a High-Ranking Blog: A Comprehensive Guide

Thinking of DIY SEO? See our latest video and learn why totalsurf can help you more than you may think.

Dominate Search Engines: Your Free On-Page SEO Checklist Infographic

Dominate Search Engines: Your Free On-Page SEO Checklist Infographic

Thinking of DIY SEO? See our latest video and learn why totalsurf can help you more than you may think.

Hired! Beth Completes totalsurf Apprenticeship with Flying Colours!

Hired! Beth Completes totalsurf Apprenticeship with Flying Colours!

We are proud to announce that Beth Ellison, our dedicated digital marketing apprentice, has successfully completed her apprenticeship journey in a manner that would surely have even Sir Alan Sugar impressed!

Why should you use an SEO agency?

Why should you use an SEO agency?

Thinking of DIY SEO? See our latest video and learn why totalsurf can help you more than you may think.

Kicking and Clicking: totalsurf’s Footgolf Adventures

Kicking and Clicking: totalsurf’s Footgolf Adventures

Who can score a “goal-in-one?” That was the challenge when the team at totalsurf headed out onto the golf course to try their hands - or rather feet - at footgolf.

Work Hard, Play Hard: SEO Team Battle It Out In Gaming Tournament

Work Hard, Play Hard: SEO Team Battle It Out In Gaming Tournament

It started off as a fun way for the team here at totalsurf to let off steam at the end of a hectic working month.

How Does Web Hosting Affect SEO?

How Does Web Hosting Affect SEO?

Your site needs a reliable web hosting provider. Many don't realise hosting can affect SEO and this guide explains how.

Why the Google AMP Icon is Disappearing

Why the Google AMP Icon is Disappearing

As of July 2021, the AMP lightning bolt icon won't be visible in Google search results. That's kind of a big deal, and this blog explains how and why.

Google Showing What Causes Organic Traffic Drops

Google Showing What Causes Organic Traffic Drops

Sudden drops in organic traffic can be caused by changes on your site or penalties issued by Google, among other reasons. Here's a full rundown.

How do HTTP Status Codes Affect SEO?

How do HTTP Status Codes Affect SEO?

If you're unsure of how an http status code affects your Google rankings and SEO performance, this guide can be used as a reference.

Debunking 10 Popular SEO Myths

Debunking 10 Popular SEO Myths

There are multiple SEO myths and misconceptions out there, which is one of the most vital elements of digital marketing.

An SEO Guide to HTTP Status Codes

An SEO Guide to HTTP Status Codes

If you're unsure how http status codes affect SEO performance, this technical website guide is your go-to for all you need to know.

Why Should Every Website Have an SSL Certificate?

Why Should Every Website Have an SSL Certificate?

SSL certificates are more important than ever in 2022. They're crucial for site security and user experience, but also for SEO, which we talk about here.

The Importance of Technical Optimisation for a Website

The Importance of Technical Optimisation for a Website

Technical optimisation is something you should definitely take seriously. While going over a full list of tactics would probably confuse a large majority of you, we don’t want to make your heads explode!

An Introduction to Core Web Vitals

An Introduction to Core Web Vitals

Google has introduced a new Ranking Factor – Page Experience (Core Web Vitals). CWV are a trio of factors that Google considers important in a website page’s user experience (UX)

Understanding Search Intent

Understanding Search Intent

Search intent is the reason why a search is being conducted. Understanding the different types of search intent is essential & yet surprisingly straightforward.

Keyword Research in SEO: a Beginner’s Guide

Keyword Research in SEO: a Beginner’s Guide

Keyword research is vital for a winning SEO campaign. Here we have outlined everything you need to know about our in-depth keyword research approach.

Types of SEO Metadata You Should Know, Even if You Don’t Work in SEO

Types of SEO Metadata You Should Know, Even if You Don’t Work in SEO

What are meta tags and how and when should you use them on your website? Read our guide to meta tags and how search engines use them.

Team Building: Climbing Trees Instead of Google Rankings!

Team Building: Climbing Trees Instead of Google Rankings!

Here at totalsurf we wanted to celebrate being back in the office, so we decided to climb trees instead of climbing Google rankings for our clients for a day!

An Expert’s Guide to Link Building Strategies

An Expert’s Guide to Link Building Strategies

Learn about what link building is and how it is utilised to improve SEO performance. Link building strategies are an essential aspect of any SEO plan.

Introduction to SEO Copywriting

Introduction to SEO Copywriting

SEO content writing is not as simple as stuffing keywords into copy. It requires far more research than you think, and here is a quick guide explaining all.